| Title | PACSAFE WIRE MESH |
| Brand | PACSAFE |
| Product / Service | BAGS |
| Category | C03. Small Scale Special Solutions |
| Entrant | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Entrant Company: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Advertising Agency: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Mark Birman | Executive Creative Director |
| Mark Birman/Jean Ng | Copywriter |
| Ivy Tsang/Andy Leung | Art Director |
| Marco Chow | Photographer |
| Sue Mccusker/Kimmi Chan/Angela Zhu | Account Supervisor |
PACSAFE bags were interlaced into steel fences to educate consumers about the incredible wire-mesh feature. We specifically displayed the actual products at places where they are often left unattended, such as basketball courts, bus stops and soccer fields. Each bag carried a tag with more information about the built-in wire mesh found in all Pacsafe bags.