GOLF ANYWHERE

TitleGOLF ANYWHERE
BrandHSBC
Product / ServiceFINANCIAL SERVICES
CategoryC06. Digital Outdoor
EntrantJWT SINGAPORE, SINGAPORE
Entrant Company:JWT SINGAPORE, SINGAPORE
Advertising Agency:JWT SINGAPORE, SINGAPORE

Credits

Name Position
Jun Fukawa/Tay Guan Hin Chief Creative Officer
Nicole Pang Creative Director
Pradeep D'souza/Ed Cheong/Priya Suri/Parixit Bhattacharya Copywriter
Karen Muck/Celeste En/Cheng Shuyau/Nicole Sim/Alan Leong Art Director
Vickie Gurbani Art Buyer
Evelyn Tan/Goh Siow Yune/Herman Lundquist Account Supervisor
Julie Chua/Karen Bay Producer
Collette Pereira Account Manager
Lydia Daly Planner
Hill/Knowlton/Mindshare Singapore/Omnitoons Pte Ltd/The Eventic Group/Sparky Media Productions Other Credits

Execution

An Augmented Reality golf tournament in one of the busiest malls of Singapore. Using some clever coding and specially created iPhone app, we transformed Ngee Ann City into a virtual golf green for a weekend.