| Title | EXPLORER'S JOURNAL |
| Brand | SILKAIR SINGAPORE |
| Product / Service | AIRLINE |
| Category | C05. Stunts & Live Advertising |
| Entrant | JWT SINGAPORE, SINGAPORE |
| Entrant Company: | JWT SINGAPORE, SINGAPORE |
| Advertising Agency: | JWT SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Jun Fukawa/Tay Guan Hin | Chief Creative Officer |
| Valerie Cheng | Executive Creative Director |
| Koh Hwee Peng | Creative Director |
| Chaya Kusuma/Kenneth Chia/Karan Dang | Copywriter |
| Minzie Liyu/Karan Dang | Art Director |
| Teo Studio | Photographer |
| Tye Sok Kuan/Kuan Teck Harn/Don Low | Illustrator |
| Minzie Liyu/Karan Dang | Typographer |
| Neo Kian Heng | Art Buyer |
| Peter Cheung | Account Supervisor |
| Guo Teyi | Advertiser's Supervisor |
| Sandra Ong | Producer |
| Adela Andrei/Cheese Lim (Senior Account Executive) | Account Manager |
| Lydia Daly/Gino Borromeo | Planner |
| Post-Production - Nelson Di/Digital - Xm Singapore/Events - 1werks | Other Credits |
We created larger-than-life travel journals that passers-by could sensorially experience the indigenous richness and beauty. We started by collecting true-life travel stories from SilkAir passengers and turned them into life-sized experiential journals. Audience could experience the indigenous richess and beauty by sight, sound, smell and taste.