| Title | HURT LUNGS |
| Brand | ICONGO |
| Product / Service | ANTI-SMOKING |
| Category | C03. Small Scale Special Solutions |
| Entrant | BBDO INDIA Gurgaon, INDIA |
| Entrant Company: | BBDO INDIA Gurgaon, INDIA |
| Advertising Agency: | BBDO INDIA Gurgaon, INDIA |
| Name | Position |
|---|---|
| Josy Paul | Chief Creative Officer |
| Sandipan Bhattacharyya | Executive Creative Director |
| Sandipan Bhattacharyya | Creative Director |
| Arjuna Gaur/Anunay Rai | Copywriter |
| Anunay Rai/Rakesh Ranjan | Art Director |
| Rakesh Ranjan/Gurdev Singh | Illustrator |
| Rakesh Ranjan | Typographer |
| Jeroninio Almeida | Advertiser's Supervisor |
| Manoj Yogi | Producer |
| Rajesh Sikroria | Account Manager |
These experiential posters were put up as lighters in 119 smoking rooms across pubs, nightclubs and lounges across Delhi and Mumbai. These life-sized lung posters were made with dotted phosphorus strips like those found on matchboxes. As a smoker lit his cigarette with this 'experiential poster', it left a deep scar on the graphic lungs. Symbolically, it's the smoker himself who was responsible for the damage.