| Title | SPACE BALLOON PROJECT - YOUR HOPES IN SPACE |
| Brand | SAMSUNG TELECOMMUNICATIONS JAPAN |
| Product / Service | GALAXY SII PHONE |
| Category | C05. Stunts & Live Advertising |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising Agency: | HAKUHODO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Takeshi Nozoe/Tsubasa Oyagi/Kampei Baba | Creative Director |
| Nobuhiro Arai | Copywriter |
| Shin Takeuchi | Art Director |
| Kota Takaichi | Account Supervisor |
| Changmin Oh | Advertiser's Supervisor |
| Inutake Hiroharu/Hidekatsu Nagasawa | Producer |
| Tsutomu Yakushijin | Account Manager |
| Kazuhisa Maekawa/Masami Onodera/Yuki Anzai/Takayuki Watanabe | Planner |
| Masayoshi Boku/Kenichiro Tanaka | Other Credits |
The “Space Balloon Project” (SBP) is the world’s first LIVE communication challenge set in space. It’s also the world’s highest media development linked with many SNS sites and USTREAM. We live-streamed the 90 minutes flight of the GALAXY S II headed to space on a meteorological balloon. During the flight, we showed more than 3000 messages and icons of hope and dreams to encourage Japan on the beautiful display of GALAXY S II, live. SBP gathered an USTREAM ASIA record 380,000 unique viewers, 98000 tweets, and in the same month GALAXY S II’s share in Japan accomplished number one.
We live-streamed the 90 minutes flight of the GALAXY S II headed to space on a meteorological balloon. During the flight, we showed more than 3000 messages and icons of hope and dreams to encourage Japan on the beautiful display of GALAXY S II, live. Message examples are, "All for Japan", "We are all together", "Keep Smiling", "Marry me! From Space", "Be strong, my son."