DO YOU THINK YOU'RE AS FAST AS AN ALL BLACK?

TitleDO YOU THINK YOU'RE AS FAST AS AN ALL BLACK?
BrandCOCA-COLA OCEANIA
Product / ServicePOWERADE
CategoryC06. Digital Outdoor
EntrantNAKED COMMUNICATIONS Auckland, NEW ZEALAND
Entrant Company:NAKED COMMUNICATIONS Auckland, NEW ZEALAND
Advertising Agency:NAKED COMMUNICATIONS Auckland, NEW ZEALAND

Credits

Name Position
Naked Communications Nz Chief Creative Officer
Naked Communications Nz Executive Creative Director
Naked Communications Nz Creative Director
Ogilvy Advertising Copywriter
Ogilvy Advertising Art Director
Ogilvy Advertising Photographer
Ogilvy Advertising Illustrator
Ogilvy Advertising Typographer
Ogilvy Advertising Art Buyer
Ogilvy Advertising Account Supervisor
Ogilvy Advertising Advertiser's Supervisor
Ogilvy Advertising Producer
Ogilvy Advertising Account Manager
Naked Communications Nz Planner
Ikon Communications/Satellite Media/Coca-Cola Oceania Other Credits

Execution

An 18m x 3m interactive billboard personally encouraging joggers as they run past, and announcing a leader board of the fastest runners.