| Title | FIGHTING FISH |
| Brand | ASSOCIATION OF ACCREDITED ADVERTISING AGENTS, SINGAPORE |
| Product / Service | CROWBAR AWARD |
| Category | C02. Special Build |
| Entrant | KINETIC SINGAPORE, SINGAPORE |
| Entrant Company: | KINETIC SINGAPORE, SINGAPORE |
| Advertising Agency: | KINETIC SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Pann Lim | Creative Director |
| Eugene Tan/Joseph Davies | Copywriter |
| Gian Jonathan/Linus Chen/Clay Kuok | Art Director |
Siamese fighting fish are born and bred to fight. Similarly, participants in the Crowbar Awards, an annual creative competition for students, have a fight on their hands. As such, students are quickly drawn to the installation, which echoes the same sentiment. This ambient execution was placed in various schools and universities where it actively engaged students and created a buzz in the student community. The concept is further amplified online. Overall, this translated to an influx in competition entries.