| Title | BLOW UP |
| Brand | INDIA PICTURE |
| Product / Service | STOCK IMAGE PROVIDER |
| Category | C05. Stunts & Live Advertising |
| Entrant | PUBLICIS CAPITAL Gurgaon, INDIA |
| Entrant Company: | PUBLICIS CAPITAL Gurgaon, INDIA |
| Advertising Agency: | PUBLICIS CAPITAL Gurgaon, INDIA |
| Name | Position |
|---|---|
| Emmanuel Upputuru | Chief Creative Officer |
| Emmanuel Upputuru/Prasad Raghavan | Creative Director |
| Emmanuel Upputuru/Tanuja Goyal | Copywriter |
| Ayan Das/Rohit Bagga | Art Director |
| Bibhuti Bhushan Bhattacharya | Photographer |
| Gunjan Malhotra | Account Supervisor |
| Swapnil Tripathi | Advertiser's Supervisor |
| Anirban Mozumdar | Planner |
Life size images was offered to Gujjar community which had been fighting for reservation of seats and were recently in the news for destroying public property. Their leader embraced this new way of protesting and burnt the world's first bus effigy.