Execution

Heinz Ketchup's top-down bottle comes with a special nozzle that helps pour out ketchup with such ease that anyone can use it. To depict this very feature of the bottle we created an innovative campaign. The campaign was crafted around the idea that the 'Bottle is so easy to use it's child's play, literally'. To bring alive the product benefit we strategically placed fun to solve mazesand created table mats. After solving the maze with a pen/ pencil one would see that he has created beautiful graphic illustrations made from ketchup (Dinosaur, Butterfly, Home) on food. So simply by solving the magical maze we managed to depict the ease of using Heinz's top-down bottle. Colour with Heinz ketchup Heinz ketchup. So easy to use, it's child's play. The table mats were placed in restaurants where customers could actually sketch the maze and experience the image coming alive