FOLD A STAIN WALL PAINTING

Short List
TitleFOLD A STAIN WALL PAINTING
ClientPROCTER & GAMBLE
Product / ServiceTIDE
CategoryC03. Small Scale Special Solutions
EntrantLEO BURNETT INDIA Mumbai, INDIA
Entrant Company:LEO BURNETT INDIA Mumbai, INDIA
Advertising Agency:LEO BURNETT INDIA Mumbai, INDIA

Execution

Wall paintings were strategically placed near major supermarkets. Through illustrations we depicted colourful and common characters with big stains on their clothes. These large stains were specially fabricated by paper and carried a message on them that read 'Fold'. On following the step-wise folding of the stain the stain magically transformed into a small One- Rupee sachet of Tide. The One-Rupee Tide sachet carries only 20 gms of Tide, thereby showing aptly how a little bit of Tide, can do a lot more.

Credits

Name Position
K V Sridhar Chief Creative Officer
Amod Dani Creative Director
Amod Dani Copywriter
Sadanand Narvekar/Ganesh Nayak Art Director
Shivkumar Dhale Photographer
Nishikant Palande/Priyanka Chavan/Pranali Bhogale Illustrator
Gaurav Lalwani/Sharan Sabhachandani/Pooja Motwani Account Supervisor
Anoop Abraham Advertiser's Supervisor