Title | FOLD A STAIN WALL PAINTING |
Brand | PROCTER & GAMBLE |
Product / Service | TIDE |
Category | C03. Small Scale Special Solutions |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Name | Position |
---|---|
K V Sridhar | Chief Creative Officer |
Amod Dani | Creative Director |
Amod Dani | Copywriter |
Sadanand Narvekar/Ganesh Nayak | Art Director |
Shivkumar Dhale | Photographer |
Nishikant Palande/Priyanka Chavan/Pranali Bhogale | Illustrator |
Gaurav Lalwani/Sharan Sabhachandani/Pooja Motwani | Account Supervisor |
Anoop Abraham | Advertiser's Supervisor |
Wall paintings were strategically placed near major supermarkets. Through illustrations we depicted colourful and common characters with big stains on their clothes. These large stains were specially fabricated by paper and carried a message on them that read 'Fold'. On following the step-wise folding of the stain the stain magically transformed into a small One- Rupee sachet of Tide. The One-Rupee Tide sachet carries only 20 gms of Tide, thereby showing aptly how a little bit of Tide, can do a lot more.