| Title | WHEEL OF FORTUNE TEST DRIVE |
| Brand | FORD |
| Product / Service | FORD FIESTA |
| Category | C01. Transit Advertising |
| Entrant | JWT KUALA LUMPUR, MALAYSIA |
| Entrant Company: | JWT KUALA LUMPUR, MALAYSIA |
| Advertising Agency: | JWT KUALA LUMPUR, MALAYSIA |
| Name | Position |
|---|---|
| Edwin Leong | Executive Creative Director |
| Hans Lee/May Yong | Creative Director |
| Eu Jin Foong | Copywriter |
| Bala Chow/Iwan Fang | Art Director |
| Looi Weng Fai (Sunday Studio) | Photographer |
| Iwan Fang/Bala Chow | Illustrator |
| Jonathan Lim/Adrian Cheah | Account Supervisor |
| Queenie Tham/Hazel Khor/Veemala Rethinasamy | Advertiser's Supervisor |
| Reuben Kang/Suffian Tan | Producer |
| Adrian Cheah | Account Manager |
| Farris Baharom | Planner |
| Chee Kong | Other Credits |
The Ford Fiesta is not top-of-mind among Malaysians shopping for a compact car. However, Ford believes that once you drive it, you’ll want to own it. Plainly speaking, we needed to get people to test drive the car. So we included a reward at the end of every test drive, in the form of a spinning hubcap that took the form of a Wheel of Fortune. On the spinning hubcap are 12 stickers with icons that represent prizes to be won. For example, Extended Service Warranties, Free Road Tax+Insurance and Leather Seat Upgrades – to encourage purchase. At the end of the test drive, all the driver has to do is get out and wait for the spinning hubcap to stop. The prize indicated by the pointer is theirs, IF they book the Fiesta on the spot.