APPLE & KIWI

TitleAPPLE & KIWI
BrandGOLDEN CIRCLE
Product / ServiceORIGINAL JUICE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDDB GROUP MELBOURNE, AUSTRALIA
Entrant Company:DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency:DDB GROUP MELBOURNE, AUSTRALIA

Credits

Name Position
Grant Rutherford Executive Creative Director
Brendon Guthrie/Tim Holmes Creative Director
Michael Mulcahy Copywriter
Ian Bear Art Director
Stuart Mclachlan Illustrator
Lee Harrington Art Buyer
Prudence Brierty Advertiser's Supervisor
Georgia Newton Account Manager
Ian Forth Planner

English Translation of Main Headlines

The Client Brief was to create an outdoor campaign to promote the different varieties of Black Label Original Juice, while preserving the premium cues of the brand. Several weeks spent experimenting with the balance of colours, textures and scale, resulted in the perfect tonal inspiration in the lithographic poster styles of the 20's and 30's. We created graphic pieces that managed to both clearly communicate the different fruit blends, while also being unmistakably for the Black Label Brand, sophisticated, beautiful and above all, mouth watering. Word-of-mouth has suggested the campaign impacted sales with a increase of 16.8% over 4 weeks.