Execution

To highlight the specialty and status of a global car brand by showing its high performance sport cars such as Corvette and Camaro.

English Translation of Main Headlines

To arouse curiosity about Chevrolet and improve its brand images To highlight the specialty and status of a global car brand by showing its high performance sport cars such as Corvette and Camaro. To enhance Chevrolet's brand images of premium and specialty, wrapping buses with high performance car visuals were excuted in downtown for 1 month '- Chevrolet is successful to switch the brand image from previous GM Daewoo. - Chevrolet is considered as the youngest brand along with its innovative & global. - Brand likability & Purchase intention was doubled up after campaign. - Brand likability 34% -> 68% - Purchase Intention 31% -> 62%