Title | EXTRA TIME |
Brand | RECKITT BENCKISER (THAILAND) |
Product / Service | DUREX PERFORMA CONDOMS |
Category | C05. Stunts & Live Advertising |
Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
Advertising Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
Name | Position |
---|---|
Martin Lee | Chief Creative Officer |
Thidarat Nitikijphaiboon/Wuthinan Jandafai | Creative Director |
Thidarat Nitikijphaiboon/Asana Kaoian | Copywriter |
Wuthinan Jandafai | Art Director |
Opapen Kittipanyakul | Account Supervisor |
Supat Praisankul | Advertiser's Supervisor |
Dujdao Lapsombatsiri | Producer |
Pattanan Worakittikul | Account Manager |
The Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control his climax and prolongs excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly. The Idea: We decided to use the electronic boards held up at half time and at the end of football matches to signify how much extra time will be played. These boards were branded with the Durex Performa colors and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance!