EXTRA TIME

Bronze Spike
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TitleEXTRA TIME
ClientRECKITT BENCKISER (THAILAND)
Product / ServiceDUREX PERFORMA CONDOMS
CategoryC05. Stunts & Live Advertising
EntrantMcCANN WORLDGROUP Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP Bangkok, THAILAND
Advertising Agency:McCANN WORLDGROUP Bangkok, THAILAND

Execution

The Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control his climax and prolongs excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly. The Idea: We decided to use the electronic boards held up at half time and at the end of football matches to signify how much extra time will be played. These boards were branded with the Durex Performa colors and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance!

Credits

Name Position
Martin Lee Chief Creative Officer
Thidarat Nitikijphaiboon/Wuthinan Jandafai Creative Director
Thidarat Nitikijphaiboon/Asana Kaoian Copywriter
Wuthinan Jandafai Art Director
Opapen Kittipanyakul Account Supervisor
Supat Praisankul Advertiser's Supervisor
Dujdao Lapsombatsiri Producer
Pattanan Worakittikul Account Manager