| Title | REFLECTION |
| Brand | CHANNEL [V] MUSIC (THAILAND) CO. |
| Product / Service | MUSIC CHANNEL |
| Category | C02. Special Build |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
| Name | Position |
|---|---|
| Martin Lee | Chief Creative Officer |
| Thidarat Nitikijphaiboon/Apichai Inthutsingh | Creative Director |
| Martin Lee/Thidarat Nitikijphaiboon/Ornanong Charoenlapnumchai | Copywriter |
| Apichai Inthutsingh | Art Director |
| Apichai Inthutsingh | Illustrator |
| M.r.rujayathanont Abhakorn | Advertiser's Supervisor |
| Dujdao Lapsombatsiri | Producer |
Objective : June 25th was the second anniversary of Michael Jackson's death. To commemorate this great artist, Channel V held a whole day celebration of his life and music. Idea : To communicate this celebration, we created a series of installations using large areas in shopping malls. On the floor of the mall, we painted scenes from Michael Jackson's life and his music videos. But when viewers looked into the steel pillars they saw a reflection from the floor of Michael singing and the date of the all day show on Channel V. The whole installation was a reflection of his life and work.