| Title | DAREDEVIL WIDESCREEN |
| Brand | SUBWAY |
| Product / Service | SUBWAY |
| Category | C06. Digital Outdoor |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
| Name | Position |
|---|---|
| Doug Schiff | Executive Creative Director |
| Yang Yanyan | Creative Director |
| Zhao Ziqi/Doug Schiff/Sascha Engel | Copywriter |
| Jimmy Wang/Zhao Xiaoyu | Art Director |
| Innovative Strategy Team: Sascha Engel/Rita Yang | Other Credits |
The Daredevil Delivery was already the #1 app in the Chinese iTunes app store. So to take advantage of it's popularity (and the new iPhone 4's) we placed big digital screens at stores having Grand Openings to allow customers to have more fun, get more discounts and give the stores more attention.