BIG STAIN

Short List
TitleBIG STAIN
ClientPROCTER & GAMBLE
Product / ServiceARIEL
CategoryC06. Digital Outdoor
EntrantSAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA
Entrant Company:SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA
Advertising Agency:SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA

Execution

We made the world’s biggest T-Shirt and erected it in key outdoor sites across China. We took the Wii console and dressed it up to like bottles: ketchup, mustard, soy sauce, as well as Ariel. People used the Wii consoles to stain the shirt. Those with the Ariel Wii console cleaned the shirt.

Credits

Name Position
Edmund Choe/Andy Greenaway Chief Creative Officer
Fan Ng Executive Creative Director
Wendy Chan Creative Director
Andy Greenaway/Qi Lin/Wendy Chan Copywriter
Wendy Chan/Fan Ng/Liuzhongqing/Ocean Ye/Kobe Yu Art Director
Chen Xi Qiang Photographer
Ann Jingco/Neel Chaurasia Account Supervisor
Alan Zong Advertiser's Supervisor
Dorothy Zeng/Wendy Chan Producer
Sam Wong Account Manager
Angie Ma Planner
Rachel Lee/Sophia Luo/Eddy Chan/Eddie Chung(Drum Music) Other Credits