| Title | TIME OUT MACHINE |
| Brand | TIME OUT MAGAZINE |
| Product / Service | TIME OUT MAGAZINE |
| Category | C05. Stunts & Live Advertising |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Victor Manggunio | Executive Creative Director |
| Wilson Ang | Creative Director |
| Wilson Ang | Copywriter |
| Jennifer Yip/Carmen Wong/Tik Lau | Art Director |
| Macy Ng/Valiant Yip | Account Supervisor |
| Desiree Au | Advertiser's Supervisor |
| William Chang | Account Manager |
Hong Kong people lead a constantly hectic work life with little or no down time. T.O.M. (Time Out Machine) is a robot that has been created to search out these people and persuade them to balance out this unhealthy lifestyle. By inserting any work-related stuff like spreadsheets, powerpoint printouts, business cards, etc, T.O.M. will take those items and convert them into rewards that go towards having a great time out. Drink Coupons, restaurant discounts and maybe even more if you are brave enough to give up more work-things.