PYLON

TitlePYLON
BrandREKSO NASIONAL FOOD
Product / ServiceMcDONALD'S
CategoryC02. Special Build
EntrantLEO BURNETT KREASINDO Jakarta, INDONESIA
Entrant Company:LEO BURNETT KREASINDO Jakarta, INDONESIA
Advertising Agency:LEO BURNETT KREASINDO Jakarta, INDONESIA

Credits

Name Position
Brian Charles Capel Chief Creative Officer
Brian Charles Capel Executive Creative Director
Leonardus Bramantya Creative Director
Renaldy Arief Copywriter
Yogi Paska Pradana Art Director
Edwina Account Manager

Execution

We cover the McDonald's pylon sign with a big white fabric during the fasting hours, and we uncover it near break fasting time as a sign for moslems to get ready for break fasting.