| Title | BROLLIES |
| Brand | PRIME TV |
| Product / Service | TRUE BLOOD TV SERIES |
| Category | C05. Stunts & Live Advertising |
| Entrant | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| James Mok | Executive Creative Director |
| Chris Schofield/Billy Mcqueen | Creative Director |
| Chris Schofield | Copywriter |
| Billy Mcqueen | Art Director |
| Fleur Head | Account Supervisor |
| Kate Whittle | Advertiser's Supervisor |
| Eric Thompson | Producer |
| Katie Loverich | Account Manager |
| Designer: Nick Smith | Other Credits |
True Blood is a cult TV show where vampires walk freely amongst humans. To promote season 2, we recruited 'vampires' to walk the high streets of Auckland City wearing branded UV umbrellas with full length cover down to their feet to protect them from the sun.