| Title | FIND YOUR START: LIVE WRITING PROJECTION |
| Brand | BANK OF NEW ZEALAND |
| Product / Service | BNZ LITERARY AWARDS |
| Category | C06. Digital Outdoor |
| Entrant | SUGAR ADVERTISING Auckland, NEW ZEALAND |
| Entrant Company: | SUGAR ADVERTISING Auckland, NEW ZEALAND |
| Advertising Agency: | SUGAR ADVERTISING Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Tim Huse | Creative Director |
| Jono Aidney | Copywriter |
| Rob Mcdowell | Art Director |
| Jane Hooson/Sharon Lew | Account Supervisor |
| Sean Craigen/Scott Bartley/Diane Maxwell | Advertiser's Supervisor |
| Head Of Digital: Jasmine Wilkinson/Digital Creative: Vikki Cheng/Md: Jeremy Johnston | Other Credits |
It was a dark and stormy night when Aotea Square, Auckland, New Zealand came to life as prose. The scene became the inspiration for hundreds of story starters, with onlookers woven into the narrative. With each opening line projected on an epic scale, we encouraged people to find their perfect start and enter their story in the BNZ Literary Awards.