| Title | PUT IT TOGETHER |
| Brand | TAMIYA |
| Product / Service | TOYS |
| Category | C02. Special Build |
| Entrant | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company: | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency: | OGILVY & MATHER VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Position |
|---|---|
| Todd Mccracken | Executive Creative Director |
| Jay Furby. Todd Mccracken. Martin Sutcliffe. Du Tang. Chi Minh Deleo. | Copywriter |
| Todd Mccracken. Jay Furby. Cirkus. Bj Galinato. Joe Harris. Jeremy Lim. Dang Thuong Do. | Art Director |
| Thu Trang Phan. | Account Supervisor |
| Thorsten Orth. | Account Manager |
| Production: Redworks. Xuan Nguyen. Animation/Set Design: Cirkus. Marko Klijn. Priyan Jayamaha. | Other Credits |
As part of an integrated campaign, we created advertising that truly reflected the product: Life-sized carved and painted model pieces placed as ambient installations in 12 high-traffic locations around Ho Chi Minh City. These parts featured QR codes that prompted users to compile the parts online as a virtual kitset that tells a wider story. As the final parts were revealed and the story came together we ran a poster and print campaign featuring our completed stories.