DISPOSABLE FOREST

TitleDISPOSABLE FOREST
BrandGREENPEACE
Product / ServiceGREENPEACE
CategoryC02. Special Build
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising Agency:OGILVY BEIJING, CHINA

Credits

Name Position
Bill Chan/Doug Schiff/Wilson Chow Executive Creative Director
Shiyang He Creative Director
Doug Schiff/Lianhui Hao Copywriter
Shiyang He/Shujie Qi/Gongxing Wang/Dong Liu/Xiaoxin Yang Art Director
Zhu Liu Photographer
Shujie Qi Illustrator
Yoyo Liu/Vivian Guo/Cara Fan Account Supervisor
Agency Producer: Tracy Wu/Yong Zhang Producer
Raymond Tao Account Manager
Flash Designer: Ajie Liu Other Credits

Execution

The ‘Disposable Forest’ was placed in a popular Beijing shopping area. It was made of 84000 pairs recycled chopsticks and used to encourage people to refuse use of disposable ones and protect our green forest.