| Title | SMOOTH AS SILK |
| Brand | SUPOR |
| Product / Service | SOYBEAN MILK MAKER |
| Category | C05. Stunts & Live Advertising |
| Entrant | DRAFTFCB CHINA Shanghai, CHINA |
| Entrant Company: | DRAFTFCB CHINA Shanghai, CHINA |
| Advertising Agency: | DRAFTFCB CHINA Shanghai, CHINA |
| Name | Position |
|---|---|
| Eddie Wong | Chief Creative Officer |
| Eddie Wong | Executive Creative Director |
| Leo Lee/Marc Wang | Creative Director |
| Cecily Yao | Copywriter |
| Haibo Huang/Gary Li/Bill Bu | Art Director |
| Finn Fang | Photographer |
| Fiona Fang | Account Supervisor |
| Robin Chen | Producer |
Let potential consumers experience the silky smooth taste so as to encourage purchase intent. Outside major electrical stores and shopping malls in Shanghai, Supor’s resident magician magically shows consumers that Supor soybean milk maker produces soybean milk that’s smooth as silk.