SLIPERRY FACE

TitleSLIPERRY FACE
BrandUNILEVER INDONESIA
Product / ServicePOND'S OIL CONTROL
CategoryC04. Bar & Restaurants etc.
EntrantOGILVY INDONESIA Jakarta, INDONESIA
Entrant Company:OGILVY INDONESIA Jakarta, INDONESIA
Advertising Agency:OGILVY INDONESIA Jakarta, INDONESIA

Credits

Name Position
Gary Caulfield Executive Creative Director
Gary Caulfield/Dewantarie Creative Director
Rahmanita Munaf/Zega Rizaldi/Nectaria Ayu Wulandari Copywriter
Dinah Sumantri/Dewi Ika Putri/M. Taufiqurrakhman/Timothy Oroh/Indra Supriadi Art Director
Heret Frasthio Photographer
Arianna Christanti Account Supervisor
Memoria D. Prasita Advertiser's Supervisor
Fien Juharyati Producer
Kusumo Hapsari/Karina Satyahadi Account Manager

Execution

Inside one of the biggest malls in Indonesia, near the escalator, people pass by the floor sticker with an oily face adn a real oil spread on the sticker. They experience the slippery floor themselves while stepping on it. After that, they find at the top of the escalator, free from oil floor sticker with a clean face and the message : Pond's Oil Control. Step freely with oil free face.