Title | SLIPERRY FACE |
Brand | UNILEVER INDONESIA |
Product / Service | POND'S OIL CONTROL |
Category | C04. Bar & Restaurants etc. |
Entrant | OGILVY INDONESIA Jakarta, INDONESIA |
Entrant Company: | OGILVY INDONESIA Jakarta, INDONESIA |
Advertising Agency: | OGILVY INDONESIA Jakarta, INDONESIA |
Name | Position |
---|---|
Gary Caulfield | Executive Creative Director |
Gary Caulfield/Dewantarie | Creative Director |
Rahmanita Munaf/Zega Rizaldi/Nectaria Ayu Wulandari | Copywriter |
Dinah Sumantri/Dewi Ika Putri/M. Taufiqurrakhman/Timothy Oroh/Indra Supriadi | Art Director |
Heret Frasthio | Photographer |
Arianna Christanti | Account Supervisor |
Memoria D. Prasita | Advertiser's Supervisor |
Fien Juharyati | Producer |
Kusumo Hapsari/Karina Satyahadi | Account Manager |
Inside one of the biggest malls in Indonesia, near the escalator, people pass by the floor sticker with an oily face adn a real oil spread on the sticker. They experience the slippery floor themselves while stepping on it. After that, they find at the top of the escalator, free from oil floor sticker with a clean face and the message : Pond's Oil Control. Step freely with oil free face.