| Title | CHINA'S LONGEST LOADING BAR |
| Brand | INTEL CHINA |
| Product / Service | INTEL CORE PROCESSOR |
| Category | C01. Transit Advertising |
| Entrant | BBDO Beijing, CHINA |
| Entrant Company: | BBDO Beijing, CHINA |
| Advertising Agency: | BBDO Beijing, CHINA |
| Name | Position |
|---|---|
| Wai Foong/Leong | Chief Creative Officer |
| Ng Tian It | Executive Creative Director |
| Oscar Liang | Creative Director |
| Oscar Liang | Copywriter |
| Hilbert Chen/Victor Qu | Art Director |
| Catherine Cao | Account Supervisor |
The brief was to plaster the 100-metre long Beijing Subway wall with a product print ad we had already done. Instead, we turned it into China's longest loading bar aswell as a live demonstration of how the new Intel Core Processor will be the best antidote to slow downloading.
The brief was to plaster the 100-metre long Beijing Subway wall with a product print ad we had already done. Instead, we turned it into China's longest loading bar aswell as a live demonstration of how the new Intel Core Processor will be the best antidote to slow downloading.