THE DANGERS BENEATH

TitleTHE DANGERS BENEATH
BrandWWF PHILIPPINES
Product / ServiceWWF
CategoryC02. Special Build
EntrantLEO BURNETT MANILA Makati City, THE PHILIPPINES
Entrant Company:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Advertising Agency:LEO BURNETT MANILA Makati City, THE PHILIPPINES

Credits

Name Position
Raoul S. Panes Executive Creative Director
Mike Dela Cuesta/Sheila Dela Cuesta Creative Director
Raoul Panes/Sheila Dela Cuesta/Therese Endriga/Nonie Azores/Nej Villavert Copywriter
Mike Dela Cuesta/Robert Perez/Stephanie Dela Cruz Art Director
Jessie Pastor Photographer
Gello Jamias Art Buyer
Bansky Fermin/Gela Pena Account Supervisor
Benjie Puno Producer

Execution

Our seas are now being ravaged by pollutants being dumped in them everyday. We depicted new, mutated life forms thriving underwater through aquarium exhibits. Each installation featured a mudfish, shark and squid made out of waste materials. WWF personnel manned the exhibits to generate financial support and volunteer recruitment.