| Title | SHADE-IN |
| Brand | WWF PHILIPPINES |
| Product / Service | EARTH HOUR |
| Category | C02. Special Build |
| Entrant | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
| Entrant Company: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
| Advertising Agency: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| Raoul S. Panes | Executive Creative Director |
| Alvin Tecson | Creative Director |
| Raoul Panes/Alvin Tecson/Mela Advincula/Cey Enriquez | Copywriter |
| Mela Advincula | Art Director |
| Gela Pena | Account Supervisor |
| Marissa Abayari/Lady Cajanding | Producer |
We listed hundreds of acts to be more earth-friendly beyond Earth Hour. On big boards, we drew up a city and assigned each unique act to a lit window (doubling as a tick box) in the cityscape’s buildings. Shading-in the acts that one pledges to do “switches off” the windows’ lights. We put the boards in malls, press conferences and the Earth Hour event itself.