Execution

A stimulating virtual poster that gave participants a chance to see themselves enjoying this stimulating new product. The three-dimensional face was made of silicon so it could resemble chewing movements. The mouth has operated manually from behind. We were able to create the ultimate entertainment through the collaboration of a projected still image and manual power. Total participation was 40% more than originally predicted. People who took part in and saw this one-time event in Shinjuku spread the good word nationwide via SNS, which resulted in a10% increase in monthly sales.

English Translation of Main Headlines

Inner Head Explosion at First Bite!