| Title | THE SKATE WASH DENIM |
| Brand | METERS\BONWE |
| Product / Service | FASHION & ACCESSORIES |
| Category | C05. Stunts & Live Advertising |
| Entrant | JWT ALWAYS Shanghai, CHINA |
| Entrant Company: | JWT ALWAYS Shanghai, CHINA |
| Advertising Agency: | JWT SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Elvis Chau | Executive Creative Director |
| Rojana Chuasakul | Creative Director |
| Jun Qian | Copywriter |
| Gavin Wang | Art Director |
| Josephine Pan/Lily Sun | Account Supervisor |
| Yang Bin/Jane Zhang/Joan Wang | Producer |
| Connie Ho | Planner |
| Designer:alvin Qi/Will Zhu;production House:shanghai Kui You Advertising | Other Credits |
What kind of jeans represents genuine street culture? MJeans develop a new type of denim wash, a wash that is different from the common stone wash; it is called “skate wash.” Using denim to cover up an entire skateboard park, we were able to create an unusual outdoor advertisement. Skateboarders and roller bladders, come regularly to skate on the denim. After going through numerous wear and tear created from the friction of the wheels, a new type of authentic denim is born, the denim is then shipped back to the factory for tailoring, where the denim is then formed into a genuine pair of street wear created by MJeans.