TANG ZHENGDONG INSTALLATION

Short List
TitleTANG ZHENGDONG INSTALLATION
ClientANTA
Product / ServiceSPORTSWEAR
CategoryC04. Bar & Restaurants etc.
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA

English Translation of Main Headlines

Anta’s “It all begins when you open up the shoe box” is an in-store campaign of sculptures that are made entire of basketball shoe boxes. Each shoebox sculpture shows how the shoes unleash the Anta-sponsored CBA players “The Winged Beast”, “The Pillar In The Wild Ocean” and “The 6-Stars Comet”.

Credits

Name Position
Yang Yeo/Elvis Chau Executive Creative Director
Terence Leong Creative Director
Salome Zhang Copywriter
Zhang Chao Art Director
Jonathan Tay/Rj Teo (Cliq) Photographer
Casper Franken/Carin Standford (Shotopop) Illustrator
Edward Dai Account Supervisor
Designer:zhang Chao/Simon Yu/Casper Franken-Shotopop;retouching:amoeba;productionhouse:cliq Asia Ltd Other Credits