WATER THAT KILLS

TitleWATER THAT KILLS
BrandKRUHA
Product / ServiceWATER SANITATION CAMPAIGN
CategoryC06. Digital Outdoor
EntrantJWT Jakarta, INDONESIA
Entrant Company:JWT Jakarta, INDONESIA
Advertising Agency:JWT Jakarta, INDONESIA

Credits

Name Position
Ivan Hady Wibowo Executive Creative Director
Anton Santosa Copywriter
Leonard Wiguna Art Director
Reza Fitriano/Sherly Basri/Louise Corputty Account Supervisor
Yutha Oktavina/Nina Rakhmatika/Print Producer : Budi Mulianto Producer
Production House : Kemistry/Director: Putra Araddin/Producer: Anna Other Credits

Execution

A specially built projector with motion and time controller installed in hundreds of public toilets. Whenever people wash their hands a video of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water.