PLASTIC BAGS MONSTER

Short List
TitlePLASTIC BAGS MONSTER
ClientROOTS AND SHOOTS SHANGHAI
Product / ServiceENVIRONMENTAL AWARENESS
CategoryC05. Stunts & Live Advertising
EntrantBATES 141 SHANGHAI, CHINA
Entrant Company:BATES 141 SHANGHAI, CHINA
Advertising Agency:BATES 141 SHANGHAI, CHINA

Execution

THE TASK: Founded by renowned primatologist and environmentalist Dr. Jane Goodall, Roots and Shoots is an international organization that believes education for environmental issues should start young. The organization is looking for a dramatic way to communicate the dire consequences of plastic waste to students. THESOLUTION: We decided to let the students themselves get involved. Large bins were set up in schools, asking kids to donate used plastic bags. The bags were then used to build a 3-storey high inflatable monster, displayed in schools and other public areas, with the message: “Waste plastic bags and they’ll come back to haunt you.” The Monster was unveiled at an official event officiated by Dr. Jane Goodall herself. RESULT: The Monster has stormed various schools and public places, and is scheduled to appear in even more schools in the coming year. Numerous excited and curious kids. A few frightened students. Press coverage at major events.

English Translation of Main Headlines

Waste plastic bags and they’ll come back to haunt you.

Credits

Name Position
Antonius Chen/Kenny Choo Executive Creative Director
James Lee Creative Director
Antonius Chen/Elva Yue/Tang Xingxing Copywriter
James Lee/Deng Junhui/Lin Yuxi/Mark Ma/Jojo Zhou/Vivien Shen Art Director
Kerry Cheung/Yen Photographer
Ellen Chou Account Supervisor