VENDING MACHINE

Bronze Spike
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TitleVENDING MACHINE
ClientWORLD KITCHEN
Product / ServiceCORELLE DINNERWARE
CategoryC02. Special Build
EntrantGREY GROUP CHINA Beijing, CHINA
Entrant Company:GREY GROUP CHINA Beijing, CHINA
Advertising Agency:GREY GROUP CHINA Beijing, CHINA

Execution

Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.

Credits

Name Position
Chee Guan Yue/Attlee Ku Executive Creative Director
Chee Guan Yue/Attlee Ku/Rocky Hao Creative Director
Rocky Hao/Celia Zhang Copywriter
Marx Zhu/David Yang/Kevin Ji Art Director
Wang Feng Photographer
Janet Shao Account Supervisor
Nanny Tang Advertiser's Supervisor