CANDY

TitleCANDY
BrandBRITISH UNITED AUTOMOBILES, AUTOHUB GROUP
Product / ServiceMINI COOPER
CategoryC01. Transit Advertising
EntrantDDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Entrant Company:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Advertising Agency:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES

Credits

Name Position
Merlee Jayme Chief Creative Officer
Eugene Demata Executive Creative Director
Louie Sotto Creative Director
Louie Sotto Copywriter
Herbert Hernandez Art Director
Paolo Gripo/Apple Box Photographer
Allan Montayre Illustrator
Diday Alcudia Account Supervisor
Jess Ramo Producer

Execution

Mini Cooper cars were wrapped in huge rolls of cellophane measuring approximately 21' X 30' to resemble candies. These were parked in different locations within the central business district of Makati City to entice people to sign up for a test drive.