Title | CANDY |
Brand | BRITISH UNITED AUTOMOBILES, AUTOHUB GROUP |
Product / Service | MINI COOPER |
Category | C01. Transit Advertising |
Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Advertising Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Merlee Jayme | Chief Creative Officer |
Eugene Demata | Executive Creative Director |
Louie Sotto | Creative Director |
Louie Sotto | Copywriter |
Herbert Hernandez | Art Director |
Paolo Gripo/Apple Box | Photographer |
Allan Montayre | Illustrator |
Diday Alcudia | Account Supervisor |
Jess Ramo | Producer |
Mini Cooper cars were wrapped in huge rolls of cellophane measuring approximately 21' X 30' to resemble candies. These were parked in different locations within the central business district of Makati City to entice people to sign up for a test drive.