Execution

On March 11 Japan was rocked by a massive earthquake and tsunami. Tens of thousands perished as towns were literally washed away. It was a sight that shocked the world. We decided to show our support in an effort to begin the re-building of Japan and its people. We created special donation plates that were placed on the sushi trains. Different coloured plates were valued at different amounts, in line with the pricing of the standard sushi plates. Customers were invited to pick up the plates and pay their donation at the cashier, along with therest of their bill. It was an easy way for people to donate. The proceeds were sent to the Red Cross Japan Fund. The campaign has been running for over month and thousands have been raised..