Execution

Intel introduced its new 2nd generation Intel Core processors in 2011. In addition to the more powerful computing efficiency, it’s also improved with visual enhancement. Also, an integrated CPU and GPU development solution allows you to enjoy ultimate audio-visual entertainment without external graphics card. With the enhanced powerful audio-visual effect of 2nd generation Intel CORE processor, it feels just like watching shows when you experience the 2nd generation Intel Core Processor. For this reason, we have created the “Intel Core Show 2gether online campaign, from which consumers can learn about its audio-visual features via a unique digital experience. We’ve installed digital camera studios at major computer outlets and invited users to interact with the 3D augmented reality(AR) technology/image, so that they can experience the audio-visual benefits and features of Intel’s 2nd generation Core processors. The result of the “Intel Core Show 2gether” campaign was prominent. The site drew nearly 8,100 visitors in 12 days, with an unprecedented high number of participants in the interactive events. Its KPI rate reached 280% and received 25,673 visitors within 2 weeks at its Intel Youtube site, bringing attention to the 2nd generation Intel Core processor new launch as well as its powerful audio-visual effect.