THE 250KM WAVE

Bronze Spike
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TitleTHE 250KM WAVE
ClientKYUSHU RAILWAY COMPANY
Product / ServiceKYUSHU BULLET TRAIN
CategoryC05. Stunts & Live Advertising
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN

Execution

The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. We set out to expand this railroad news to create a massive 'festival' everyone could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and 'live' connection, which is , a 250km wave. We invited people to 'do the wave' alongside the tracks during the Shinkansen's test run, and held the 250km wave across Kyushu and filmed it. This wave, spanning 250km, is the world's longest.

Credits

Name Position
Yuya Furukawa Executive Creative Director
Atsushi Oogi Creative Director
Takuya Isojima/Hirokazu Ueda Copywriter
Atsushi Oogi/Urara Mano Art Director
Keisuke Kazui Photographer
Takafumi Nogami Account Supervisor
Yosuke Yamamoto/Hiroko Kaku Advertiser's Supervisor
Koichi Uchida/Akio Kamachi/Mari Shibata Producer
Kenichi Mizunoo Account Manager
Atsushi Oogi/Ryo Miura Planner
Strategist/Campaign Planner: Keiichi Higuchi Other Credits