| Title | BLIND CAR |
| Brand | HARD ROCK CAFE |
| Product / Service | ANTI-DRUNK DRIVING |
| Category | C01. Transit Advertising |
| Entrant | McCANN WORLDGROUP Mumbai, INDIA |
| Entrant Company: | McCANN WORLDGROUP Mumbai, INDIA |
| Advertising Agency: | McCANN WORLDGROUP Mumbai, INDIA |
| Name | Position |
|---|---|
| Prasoon Joshi | Chief Creative Officer |
| Ashish Chakravarty/Amit Nandwani/Rohit Devgun | Creative Director |
| Amit Nandwani | Copywriter |
| Rohit Devgun | Art Director |
| Chandra Shekhar/Pranjal Bordoloi | Photographer |
| Vidyut Lokur | Advertiser's Supervisor |
| Ashutosh Joshi/Jeet Kalra/Qutub Sheikh | Producer |
| V. Bhaskar Preenja | Account Manager |
| Editor:satish Kataria/Music:aakash Gupta/Dop:ali Zaved Rizvi/Creative Consultant:dheeraj Renganath | Other Credits |
Hard Rock Cafe wanted to convey the dangers of drunk driving in an impactful manner. A car fully covered with a typical car cover was driven across the streets of New Delhi for a week. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.