| Title | BIG STAIN |
| Brand | PROCTER & GAMBLE |
| Product / Service | ARIEL |
| Category | C06. Digital Outdoor |
| Entrant | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
| Entrant Company: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
| Advertising Agency: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
| Name | Position |
|---|---|
| Edmund Choe/Andy Greenaway | Chief Creative Officer |
| Fan Ng | Executive Creative Director |
| Wendy Chan | Creative Director |
| Andy Greenaway/Qi Lin/Wendy Chan | Copywriter |
| Wendy Chan/Fan Ng/Liuzhongqing/Ocean Ye/Kobe Yu | Art Director |
| Chen Xi Qiang | Photographer |
| Ann Jingco/Neel Chaurasia | Account Supervisor |
| Alan Zong | Advertiser's Supervisor |
| Dorothy Zeng/Wendy Chan | Producer |
| Sam Wong | Account Manager |
| Angie Ma | Planner |
| Rachel Lee/Sophia Luo/Eddy Chan/Eddie Chung(Drum Music) | Other Credits |
We made the world’s biggest T-Shirt and erected it in key outdoor sites across China. We took the Wii console and dressed it up to like bottles: ketchup, mustard, soy sauce, as well as Ariel. People used the Wii consoles to stain the shirt. Those with the Ariel Wii console cleaned the shirt.