| Title | MAGNATRON |
| Brand | FOSTERS GROUP |
| Product / Service | CARLTON DRAUGHT |
| Category | C02. Special Build |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Name | Position |
|---|---|
| James Mcgarth | Chief Creative Officer |
| Ant Keogh | Executive Creative Director |
| Ant Keogh | Creative Director |
| Seymour Pope | Copywriter |
| Luke Thompson | Art Director |
| Alex Aslangul | Photographer |
| Agency Tv Producer:sonia Von Bibra/Jason Byrne Print Producer: Mary Darzi | Illustrator |
| Jake Turnbull | Typographer |
| Dop/Cinematopgrapher: Karl Vonmuller | Art Buyer |
| Account Management Team: Paul Mcmillan/Mick Mckeown/Phoebe Farquharson | Account Supervisor |
| Editor: Rachel Fong | Advertiser's Supervisor |
| Jason Byrne | Producer |
| Post Production: Hub Plus/Retoucher: Steve Pratt Dound: Final Sound | Account Manager |
| Michael Derepas | Planner |
| Experiential Activation/Event Organiser: Nick Harvey/Paul Campbell | Other Credits |
Constructed for Carlton Draught outside the MCG (Australia’s most famous sporting venue). Magnatron was a ten-story high, 40-ton version of the ‘skill tester’ game (often found in pubs) with identical controls, a giant electromagnet and a hundred thousand dollars worth of prizes. 14 Carlton Draught drinkers operated it in front of a live TV audience of 3.4 million on the day of the AFL Grand Final (Australia’s Super bowl). Over a 100,000 saw it on their way to the game. Magnatron was Australia’s biggest piece of outdoor advertising. Illuminated at night it was visible from the city centre.