Title | MANUAL YOUTUBE |
Brand | THAI ASIA PACIFIC BREWERY CO. |
Product / Service | TIGER TRANSLATE FESTIVAL |
Category | C05. Stunts & Live Advertising |
Entrant | JWT BANGKOK, THAILAND |
Entrant Company: | JWT BANGKOK, THAILAND |
Advertising Agency: | JWT BANGKOK, THAILAND |
Name | Position |
---|---|
Satit Jantawiwat | Executive Creative Director |
Bhakpong Skonvitayanon | Creative Director |
Jirayu Ardsamang | Copywriter |
Aekalak Kitdusitpong | Art Director |
Suthida Prasertbodin | Account Supervisor |
Ms. Pattapanee Bhovati | Advertiser's Supervisor |
Jiroj Mechoojit | Producer |
Siranee Klinhom | Account Manager |
Drakon Sirakovit/Rafiq Ridzwan | Planner |
Background: Thai youths. They prefer the living in the online world to the real world. They get all their daily does of fun online, from playing games to wathcing concerts. Challenge : How do we get them to break out of their online world and attend The 4th Tiger Translate Music and Art Festival? Execution : A life sized analog YouTube page playing a live concert. A statement to all that concerts is a lot more fun to experience Live than online. Results : Over 6,000 youths logged out of from their online world for a day to come enjoy Tiger Translate
Entry is in English.