MANUAL YOUTUBE

TitleMANUAL YOUTUBE
BrandTHAI ASIA PACIFIC BREWERY CO.
Product / ServiceTIGER TRANSLATE FESTIVAL
CategoryC05. Stunts & Live Advertising
EntrantJWT BANGKOK, THAILAND
Entrant Company:JWT BANGKOK, THAILAND
Advertising Agency:JWT BANGKOK, THAILAND

Credits

Name Position
Satit Jantawiwat Executive Creative Director
Bhakpong Skonvitayanon Creative Director
Jirayu Ardsamang Copywriter
Aekalak Kitdusitpong Art Director
Suthida Prasertbodin Account Supervisor
Ms. Pattapanee Bhovati Advertiser's Supervisor
Jiroj Mechoojit Producer
Siranee Klinhom Account Manager
Drakon Sirakovit/Rafiq Ridzwan Planner

Execution

Background: Thai youths. They prefer the living in the online world to the real world. They get all their daily does of fun online, from playing games to wathcing concerts. Challenge : How do we get them to break out of their online world and attend The 4th Tiger Translate Music and Art Festival? Execution : A life sized analog YouTube page playing a live concert. A statement to all that concerts is a lot more fun to experience Live than online. Results : Over 6,000 youths logged out of from their online world for a day to come enjoy Tiger Translate

English Translation of Main Headlines

Entry is in English.