| Title | 18 BUTTON REDEMPTION MACHINE |
| Brand | McDONALD'S RESTAURANTS HONG KONG |
| Product / Service | 18 NUGGET SHARE BOX |
| Category | C02. Special Build |
| Entrant | DDB GROUP HONG KONG, HONG KONG |
| Entrant Company: | DDB GROUP HONG KONG, HONG KONG |
| Advertising Agency: | DDB GROUP HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Jeffry Gamble | Executive Creative Director |
| Paul Chan/Ong Shi Ping/Halo Cheng | Creative Director |
| Paul Chan/Halo Cheng | Copywriter |
| Gloria Fung/Winnie Chan | Art Director |
| Gary Man | Photographer |
| Meggy Cheng | Account Supervisor |
| Koman Ko | Account Manager |
To highlight the fact that ‘It's fun to share’, we created a giant-sized share box –offering free coupons to potential passers-by. But there’s a catch. The box featured 18 redemption buttons. And to take up the offer, you had to press all 18 buttons imultaneously. So naturally, passers-by had to collaborate with friends and even strangers to help each other.