WHEEL OF FORTUNE TEST DRIVE

TitleWHEEL OF FORTUNE TEST DRIVE
BrandFORD
Product / ServiceFORD FIESTA
CategoryC01. Transit Advertising
EntrantJWT KUALA LUMPUR, MALAYSIA
Entrant Company:JWT KUALA LUMPUR, MALAYSIA
Advertising Agency:JWT KUALA LUMPUR, MALAYSIA

Credits

Name Position
Edwin Leong Executive Creative Director
Hans Lee/May Yong Creative Director
Eu Jin Foong Copywriter
Bala Chow/Iwan Fang Art Director
Looi Weng Fai (Sunday Studio) Photographer
Iwan Fang/Bala Chow Illustrator
Jonathan Lim/Adrian Cheah Account Supervisor
Queenie Tham/Hazel Khor/Veemala Rethinasamy Advertiser's Supervisor
Reuben Kang/Suffian Tan Producer
Adrian Cheah Account Manager
Farris Baharom Planner
Chee Kong Other Credits

Execution

The Ford Fiesta is not top-of-mind among Malaysians shopping for a compact car. However, Ford believes that once you drive it, you’ll want to own it. Plainly speaking, we needed to get people to test drive the car. So we included a reward at the end of every test drive, in the form of a spinning hubcap that took the form of a Wheel of Fortune. On the spinning hubcap are 12 stickers with icons that represent prizes to be won. For example, Extended Service Warranties, Free Road Tax+Insurance and Leather Seat Upgrades – to encourage purchase. At the end of the test drive, all the driver has to do is get out and wait for the spinning hubcap to stop. The prize indicated by the pointer is theirs, IF they book the Fiesta on the spot.