VENDING MACHINE

Bronze Spike
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TitleVENDING MACHINE
BrandWORLD KITCHEN
Product / ServiceCORELLE DINNERWARE
CategoryC02. Special Build
EntrantGREY GROUP CHINA Beijing, CHINA
Entrant Company:GREY GROUP CHINA Beijing, CHINA
Advertising Agency:GREY GROUP CHINA Beijing, CHINA

Credits

Name Position
Chee Guan Yue/Attlee Ku Executive Creative Director
Chee Guan Yue/Attlee Ku/Rocky Hao Creative Director
Rocky Hao/Celia Zhang Copywriter
Marx Zhu/David Yang/Kevin Ji Art Director
Wang Feng Photographer
Janet Shao Account Supervisor
Nanny Tang Advertiser's Supervisor

Execution

Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.