Title | VENDING MACHINE |
Brand | WORLD KITCHEN |
Product / Service | CORELLE DINNERWARE |
Category | C02. Special Build |
Entrant | GREY GROUP CHINA Beijing, CHINA |
Entrant Company: | GREY GROUP CHINA Beijing, CHINA |
Advertising Agency: | GREY GROUP CHINA Beijing, CHINA |
Name | Position |
---|---|
Chee Guan Yue/Attlee Ku | Executive Creative Director |
Chee Guan Yue/Attlee Ku/Rocky Hao | Creative Director |
Rocky Hao/Celia Zhang | Copywriter |
Marx Zhu/David Yang/Kevin Ji | Art Director |
Wang Feng | Photographer |
Janet Shao | Account Supervisor |
Nanny Tang | Advertiser's Supervisor |
Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.