Title Brand Product / Service Entrant Company Location Production Company Location Award
A07 Public Service, Charity & Fund Raising
DOGGELGANGER
MARS / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
C01 Viral Video
REAR VIEW GIRLS LOS ANGELES
LEVI STRAUSS SAN FRANCISCO / LEVI'S CURVE ID JEANS
COLENSO BBDO Auckland NEW ZEALAND
Short List
C02 Viral & Email Marketing, e-cards etc.
DOGGELGANGER
MARS / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
C03 Interactive Tools
DOGGELGANGER
MARS / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Grand Prix
A05 Consumer Services
MY BOYFRIEND CHEATED ON ME ?!
TAISHIN INTERNATIONAL BANK / CREDIT CARD
WEBGENE INFORMATION Taipei CHINESE TAIPEI
D01 Integrated Digital Campaign
LET’S CAFÉ BRAND WEBSITE
TAIWAN FAMILYMART CONVENIENCE STORE / COFFEE
WEBGENE INFORMATION Taipei CHINESE TAIPEI
A04 Other Consumer Products
2011 BRANDING
ADIDAS CHINA / ADIDAS
WWWINS ISOBAR Shanghai CHINA
B04 Business Products & Services
DO NOT DISTURB
MICROSOFT / WINDOWS AZURE
Wunderman International Gurgaon INDIA
A02 Fast Moving Consumer Goods
SCHOOL DAYS SHOOT
KOSE / ADIDAS SKIN PROTECTION
HAKUHODO Tokyo JAPAN
A06 Business Products & Services
STORY OF THREE PRINCESSES
MICROSOFT JAPAN / WINDOWS 7
WUNDERMAN INTERNATIONAL Tokyo JAPAN
B01 Corporate Information
OLD FOOD COMPANY CONNECTS
COFCO / GRAIN, OILS AND FOODSTUFFS
MEDIACOM Shanghai CHINA
A01 Corporate Information
MAKEUP HARMONY SHISEIDO
SHISEIDO / SHISEIDO THE GINZA STORE
DENTSU Tokyo JAPAN
C04 Community Applications
OUTDOOR & FACEBOOK
PRESIDENT CHAIN STORE / 7-ELEVEN
WWWINS ISOBAR Taipei CHINESE TAIPEI
B02 Consumer Products
UV AWAY
JOHNSON & JOHNSON SDN BHD / NEUTROGENA
NAGA DDB MALAYSIA Selangor MALAYSIA
A03 Cars & Automotive
THE EVOQUE EFFECT
LAND ROVER CHINA / RANGE ROVER EVOQUE
WUNDERMAN CHINA
C05 Other Digital Channels
BATES COMBAT GAME
BATES TAIWAN / SEASONAL GREETING CARD
BATES TAIWAN Taipei CHINESE TAIPEI
B03 Consumer Services
UNIQLO LUCKY COUNTER
UNIQLO / CLOTHING
DENTSU Tokyo JAPAN
Bronze Spike
B05 Public Service, Charity & Fund Raising
SPEAK OUT
FRIENDS OF WOMEN FOUNDATION / FRIENDS OF WOMEN FOUNDATION
McCANN WORLDGROUP Bangkok THAILAND
B03 Consumer Services
FUND-RAISING CAMPAIGN
CAPITAL INVESTMENT TRUST / CAPITAL EMERGING MARKET
PENETRATION INTERNET AGENCY TAIPEI CHINESE TAIPEI
B05 Public Service, Charity & Fund Raising
GALLOWS
VACHA TRUST / FEMALE INFANTICIDE AWARENESS
PUBLICIS AMBIENCE Mumbai INDIA
C05 Other Digital Channels
DOOMSDAY FOR DANDRUFF
UNILEVER / CLEAR SHAMPOO
AKQA Shanghai CHINA
B01 Corporate Information
CLOWN
ON CLINIC INDONESIA / ON CLINIC
OGILVY INDONESIA Jakarta INDONESIA
B02 Consumer Products
DOMESTIC ABUSE
PT KONIMEX PHARMACEUTICAL LABORATORIES / FEMINAX
OGILVY INDONESIA Jakarta INDONESIA
A03 Cars & Automotive
THE FORD FOCUS CAMPAIGN
FORD / FORD FOCUS
WUNDERMAN APA FORD TEAM Shanghai CHINA
C04 Community Applications
ONLINE CHAT DRINKING PARTY
DIAGEO KIRIN / SMIRNOFF VODKA/ICE
JWT JAPAN Tokyo JAPAN
A06 Business Products & Services
BUSINESS READY SECURITY ONLINE
MICROSOFT TAIWAN / BUSINESS READY SECURITY
Y&R WUNDERMAN TAIWAN Taipei CHINESE TAIPEI
A04 Other Consumer Products
FOTOCOMA BIG CANVAS
RICOH COMPANY / DIGITAL CAMERA-CX5
DENTSU Tokyo JAPAN
Short List
A07 Public Service, Charity & Fund Raising
THE LINE CASE STUDY
AUSTRALIAN GOVERNMENT / AUSTRALIAN GOVERNMENT FAHCSIA
JWT SYDNEY AUSTRALIA
Short List
A01 Corporate Information
CREATIVE ADVENTURE
DAIKO ADVERTISING / CREATIVE WORKSHOP 2011
DAIKO ADVERTISING Osaka JAPAN
A02 Fast Moving Consumer Goods
SHOOTTER
KOSE / ADIDAS SKIN PROTECTION
HAKUHODO Tokyo JAPAN
C01 Viral Video
2011 COKE WITH FOOD
COCA-COLA CHINA / COCA-COLA
WWWINS ISOBAR Shanghai CHINA
D01 Integrated Digital Campaign
2011 COCA-COLA CHINESE NEW YEAR CAMPAIGN
COCA-COLA CHINA / COCA-COLA
ISOBAR Shanghai CHINA
C03 Interactive Tools
QQ RANGE
INTEL / INTEL ® CORE ™ PROCESSOR FAMILY
OMD CHINA Shanghai CHINA
C02 Viral & Email Marketing, e-cards etc.
DELAY THE WORK DAY
361 / 361
OGILVY SHANGHAI CHINA
Short List
A05 Consumer Services
JAPAN WORLD CUP 1
JAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION / HORSE RACING
TOKYU AGENCY Tokyo JAPAN
Bronze Spike
B04 Business Products & Services
THIS ISN'T A BANNER CHART
HEWLETT PACKARD PACIFIC ASIA / PERFORMANCE MONITORS
JWT/XM SINGAPORE SINGAPORE
THIS ISN'T A BANNER 24HRS
HEWLETT PACKCARD ASIA PACIFIC / PERFORMANCE MONITORS
JWT/XM SINGAPORE SINGAPORE
A05 Consumer Services
JAPAN WORLD CUP 2
JAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION / HORSE RACING
TOKYU AGENCY Tokyo JAPAN
C03 Interactive Tools
SHOOTTER
KOSE / ADIDAS SKIN PROTECTION
HAKUHODO Tokyo JAPAN
C02 Viral & Email Marketing, e-cards etc.
8 COLOURS OF FUN
NESTLÉ / SMARTIES
JWT SYDNEY AUSTRALIA
C01 Viral Video
XYLOPHONE
NTT DOCOMO / MOBILE PHONE
DRILL Tokyo / DENTSU Tokyo JAPAN
Gold Spike
A04 Other Consumer Products
EGAPON PATAPON3 SPECIALSITE
SONY COMPUTER ENTERTAINMENT / PATAPON3 GAME
DENTSU Tokyo JAPAN
D01 Integrated Digital Campaign
THE LINE
AUSTRALIAN GOVERNMENT / AUSTRALIAN GOVERNMENT FAHCSIA
JWT SYDNEY AUSTRALIA
Short List
A01 Corporate Information
THE OBAYASHI EXPERIENCE
OBAYASHI / GENERAL CONTRACTOR
LINUX CAFE Tokyo JAPAN
A07 Public Service, Charity & Fund Raising
HARU
KOREA TOURISM ORGANIZATION / KOREA TOURISM ORGANIZATION
CHEIL WORLDWIDE Seoul KOREA
C04 Community Applications
KFC BREAKFAST ANGEL
KFC / FAST FOOD
JWT SHANGHAI CHINA
A02 Fast Moving Consumer Goods
SMILE CHOCOLATE FACTORY
EZAKI GLICO / GLICO
DENTSU INC KANSAI Osaka JAPAN
Silver Spike
A03 Cars & Automotive
LOVE OUR PLANET
NISSAN TAIWAN / ZERO EMISSION
AGENDA TAIWAN Taipei CHINESE TAIPEI
B02 Consumer Products
THE ESCAPE
INTEL ASIA PACIFIC / THE 2ND GENERATION CORE FAMILY OF PROCESSORS
DDB GROUP HONG KONG HONG KONG
Short List
C05 Other Digital Channels
NSW EXPRESS YOUR V
NIKE KOREA / NIKE NSW
POSTVISUAL.COM Seoul KOREA