| Title | NEUROLYZER |
| Brand | ASSOCIATION OF ACCREDITED ADVERTISING AGENTS OF MALAYSIA |
| Product / Service | KANCIL AWARDS 2010 |
| Category | C03. Interactive Tools |
| Entrant | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Henry Yap | M&C Saatchi | Executive Creative Director |
| Donevan Chew | M&C Saatchi | Creative Director |
| Jeff Ooi | M&C Saatchi | Creative Director |
| Levin Teh | M&C Saatchi | Copywriter |
| Zamri Dzakaria | M&C Saatchi | Copywriter |
| Kenneth Menon | M&C Saatchi | Copywriter |
| Jeff Ooi | M&C Saatchi | Art Director |
| Ken Lee | M&C Saatchi | Art Director |
| Nazly Kasim | M&C Saatchi | Art Director |
| Ellie See | M&C Saatchi | Designer |
| Evelynn Tan | M&C Saatchi | Producer |
| Passion Picture | Production House | |
| VHQ Post | Post Production House | |
| IF Interactive | Web Developer |
Using 'neuromarketing' and Augmented Reality Technology, we re-packaged the typical award show call-for-entry kit; usually in a poster and website format; to a state-of-the-art personal brain scanner that teleports Malaysian creative hotshots into the heads of our Creatives for an analysis of their brain matter at www.neurolyzer.com.