| Title | FORTUNE MASKS |
| Brand | CELCOM AXIATA (M) BERHAD |
| Product / Service | CELCOM MOBILE BROADBAND |
| Category | A05. Consumer Services |
| Entrant | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Henry Yap | M&C Saatchi | Executive Creative Director |
| Neil Leslie | M&C Saatchi | Creative Director |
| Yong Yoke Yoon | Design Factory | Head of Design |
| Chok Yan | M&C Saatchi-i | Head of Art |
| Choo Chee Wee | M&C Saatchi | Art Director |
| Joshua Choo | M&C Saatchi-i | Digital Designer |
| Miimo Leong | M&C Saatchi-i | Digital Designer |
| Pei Lyn | M&C Saatchi-i | Digital Designer |
| Ahmad Fariz | M&C Saatchi | Copywriter |
| Melinda Foo | M&C Saatchi | Copywriter |
| Kenneth Menon | M&C Saatchi | Copywriter |
| Neil Leslie | M&C Saatchi | Copywriter |
| Nathaneal Gabriel | M&C Saatchi-i | Programmer |
| Zen Ngan | Design Factory | Illustrator |
| CUE Design Associates | ||
| Low Bee Yin | M&C Saatchi | Client Service Director |
| Joanna Ng | M&C Saatchi | Account Director |
| Nailul Aini | M&C Saatchi | Associate Account Director |
| Grace Chan | M&C Saatchi | Account Manager |
| Arystle Kuan | M&C Saatchi | Account Executive |
To celebrate the onset of the Year of the Rabbit, Celcom engaged M&C Saatchi to help differentiate their mobile broadband offering from those of competitors. To do this, we developed a collection of commemorative device and merchandise designs. Then we needed to find a way to promote the promotion online via email and social media.